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I would say that the research team heavily pushed the idea of using new franchises this season. The idea was that if season 8 was a legacy season, then season 9 should be the "new" season.Also is there more urge to use more new series now cause we're reaching the well on worthwhile Capeshit MU left these days between Marvel vs DC and new franchises popping out these days
This is purely also "my opinion", but I think the show needed to make an effort to use newer stuff like demon slayer because a lot of stuff from the 80s/90s is becoming less culturally relevant. Not that we shouldn't use stuff like that, but you can see Omnilander did huge numbers and that's probably because both have massive active fanbases.
In terms of comic fights they're pretty much always gonna be big, but I personally like it when the other opponent isn't also a comic character.