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Toei hardly bothers to promote Dragon Ball because it sells itself.
They did jackshit for Superhero and it made a **** ton of money
its been known for a long time that the guys behind dragonball are playin russian roulette with dragonball. you heard the wildest theories why they dont do things correctly and not showing dragonballs full potential. Like you said, dragonball sells itself.
Im not up to date when it comes to Toriyamas death and how they handle it, but whoever said "we want more dragonball games,mangas,animes for the next 10-40 years" should get it.