You ever hear about that DnD meme where the DM has no lore and presents players with a vague scenario and when they discuss what they think the truth of it all is, whatever sounds coolest is what the DM presents as being the truth the whole time
This kinda feels like that. Unrelated IP, but people (presumably cooked out of their minds on MCU slop) theorizing it's all somehow related through vague implications (vague as hell even for Soulsborne) and then they release a trailer that appears to just be bosses ripped straight from the old stuff, as if to say "good job champ, you got it in one, how clever".
FromSoft is the most decorated game development company these days. So I am optimistic, or at least I find it plausible that it won't be like my impressions. But no man is infallible, least of all when he is in the pocket of capitalism. Miyazaki ostensibly not being the lead also reduces my faith a good deal. Like maybe a corporate decision was made.