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nah thats only for like modern twitter users (especially the save soul society meme), Loituma girl not only was mainstream in internet culture it became a cultural meme that found itself referenced in like a bazillion different media and used in ads, like for some countries Mcdonalds and like i said earlier its like partially responsible for Hatsune Miku's initial popularity (it even has its own dedicated wikipedia page)for bleach its either the kon!ichigo happy jump or save the soul society ichigo kurosaki
a lot of people may not know about it because they either on the younger side or they are aware of the meme but dont know where it originates from.
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