As a LGBT person, I can talk about this topic.
I don't mind LGBT stuff in media, actually I love it, HOWEVER, a lot of media tries to overdo it to gain pink money, so we end up having a lot of generic shit without a real meaning just to have LGBT in some aspects because yes (money, of course).
I will say it again, I don't mind LGBT stuff, I love it, be it yaoi, yuri, trans or whatever;
I love a lot of LGBT media, but the mainstream media usually are doing a BAD JOB, and it ends up having the opposite reaction.
EVEN if some of these medias are really trying to help the LGBT community (which I doubt), they are just making the things worse and it isnt helping at all.