And he gives a purposefully generalized answer.
You simply repeating this doesn’t make it true.
“The launch of this new game, from the creators of the saga, will rival major motion pictures in its marketing budget—featuring multi-media advertising reaching tens of millions of fans around the world.”
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LucasArts is preparing an unprecedented promotional effort around the launch of The Force Unleashed, encompassing a full line of toys and game-based action figures from Hasbro, as well as a full publishing program from Dark Horse, Del Rey and Palace Press."
From
Star Wars: The Force Unleashed Game Overview
web.archive.org
”The saga continues in Star Wars: The Force Unleashed, a video game developed by LucasArts which casts players as Darth Vader's "Secret Apprentice" and promises to unveil new revelations about the Star Wars galaxy.
The expansive story, created under direction from George Lucas, is set during the largely unexplored era between
Star Wars: Episode III
Revenge of the Sith and
Star Wars: Episode IV
A New Hope. In it, players will assist the iconic villain in his quest to rid the universe of Jedi -- and face decisions that could change the course of their destiny.
As its name implies, The Force Unleashed completely re-imagines the scope and scale of the Force by taking full advantage of newly developed technologies that will be seen and experienced for the first time: Digital Molecular Matter (DMM), by Pixelux Entertainment, and euphoria by NaturalMotion Ltd.
Paired with the powerful Havok Physics™ system, these new technologies create gameplay only possible on the new generation of consoles. DMM incorporates the physical properties of anything in the environment so that everything reacts exactly like it should -- wood breaks like wood, glass shatters like glass, plants on the planet Felucia bend like plants on the planet Felucia would, and more. Meanwhile, as a revolutionary behavioral-simulation engine, euphoria enables interactive characters to move, act and even think like actual human beings, adapting their behavior on the fly and resulting in a different payoff every single time.
Working with its sister company Lucas Licensing, LucasArts is preparing an unprecedented promotional effort around the launch of
Star Wars: The Force Unleashed, encompassing a full line of toys and game-based action figures from Hasbro, as well as a full publishing program from Dark Horse, Del Rey and Palace Press.”
web.archive.org
We have three sources that say they are outright promoting the launch of the Game with the novels, merchandise, and so on.
One Star Wars official forum post from the Holocron Keeper and two from the official website being archived to backup what was already say.